5 important factors that help Vietnam attract Asian visitors every year
Each country has its own impressive strengths, but Vietnam still holds an important position in the hearts of domestic and international tourists. So what are the factors that make Vietnam the most worth-visiting place? Let’s find out in the following article.
1. Evidences of the attractiveness of Vietnam tourism
The Outbox Company – a tourism market research unit – surveyed 2,700 Asian visitors in the first 6 months of 2024 to find out the factors that attract this group to travel to Vietnam. According to Mr. Dang Manh Phuoc, co-founder of Outbox, Vietnam is emerging as a leading destination in Southeast Asia thanks to its beautiful scenery and safety.
In the first 7 months of 2024, Vietnam welcomed nearly 10 million international visitors, with 70% of them being Asian visitors, led by South Korea, mainland China and Taiwan. The tourism recovery rate after the “shock” of the Covid-19 pandemic is estimated at 94.1% compared to 2019.
Therefore, understanding the factors that attract Asian visitors to Vietnam will help the tourism industry and tourism businesses effectively exploit this group of customers. Thereby bringing a stable source of income to the country’s economy.
2. Important factors that help Vietnam become a tourist destination
Below are important factors that help affirm Vietnam’s position over other tourist destinations in Southeast Asia:
2.1 Majestic nature
According to the survey results, 52.1% of tourists are impressed with Vietnam because of its majestic nature, created completely naturally. That is what strongly motivates them to definitely come here at least once in their life.More specifically, Vietnam’s landscape is extremely diverse, stretching from North to South – a unique combination of mountains, forests, seas…
For example, when coming to Ha Long, visitors can admire the limestone mountains on the bay – a place recognized as an international wonder, attracting up to one million international visitors in the first half of the year. In Sa Pa, visitors will definitely be impressed with the eye-catching terraced fields, changing colors wonderfully at different times of the year. Furthermore, going to the South of Vietnam, tourists can immerse themselves in the pristine beaches of Da Nang, Nha Trang…
Not only attracting the eyes, the landscape advantage helps Vietnam provide tourists with tourism activities associated with nature such as hiking, boating or relaxing by the beach. Many tourists also like to find green countryside or pristine coastal areas to escape the noise of the city.
Moreover, Vietnam has famous places around the world, and the BBC has taken this opportunity to introduce them to the world audience. Such as the Mekong River region with its rich delta and life along the legendary river, Son Doong Cave – the world’s largest cave, the bustling commercial city of Ho Chi Minh City, the beautiful Ha Long Bay and the historic capital of Hanoi…
2.2 Local culture
Rich cultural heritage is also one of the factors that attract 45.2% of visitors to Vietnam. Outbox data shows that 24.8% of Asian tourists like to travel to experience culture and cuisine. Their goal when coming to any new tourist destination is to try cultural activities with local people and enjoy traditional dishes, considering them as highlights of the journey.
Not only that, Vietnam also attracts many tourists because it is an ideal destination with a history spanning thousands of years, cultural imprints present in every ancient temple, historic city, traditional festival and local cuisine. The survey unit commented that the Vietnamese tourism industry should take advantage of and promote these strengths to attract as many tourists as possible.
2.3 High safety
40.7% of respondents in the survey affirmed that Vietnam is one of the safest tourist destinations for their upcoming trip. More specifically, when coming to Vietnam, tourists feel safe because the crime rate is lower than most Southeast Asian countries. In the 2023 Global Peace Index report, Vietnam ranked 41st out of 163 countries and territories in terms of peace.
“The commitment to safety combined with the warm and friendly nature of the Vietnamese people makes tourists feel comfortable and welcome,” said a representative of Outbox. In addition, the hospitality of local people makes tourists appreciate the travel experience.
2.4 Low travel costs
Vietnam’s “affordable” spending level makes it an attractive destination for tourists who cannot afford to spend too much on entertainment activities, only at a mid-range level. This factor is of interest to 40.3% of Asian tourists and they consider Vietnam a “budget-friendly” place to visit.
According to Outbox, the relatively low cost in Vietnam allows tourists to enjoy high-value experiences at low prices. The representative of this research unit said that the cost-saving factor will make Vietnam an attractive choice for tourists who want to explore new destinations without spending a lot of money.
2.5 Peaceful but equally bustling pace of life
35.8% of Asian tourists admitted that they like Vietnam because of its peaceful atmosphere, slow pace of life, especially in rural areas or small cities. This factor helps tourists have a relaxing and refreshing trip, relieving stress.
Through that information, hopefully you have understood the important factors that help Vietnam attract the most tourists. Don’t forget to follow other content on the website to get more useful knowledge!
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